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After 30 years in marketing, I’m a sucker for a compelling commercial. So, when I tripped over this online ad for Dropps laundry detergent, it made me laugh AND it raised some compelling points. I was eager to try it out.
But first, a little backstory. My fiancee worked for Procter & Gamble for over 25 years. I spent 20+ years living in Cincinnati, Procter & Gamble’s world headquarters. And, as a (former) marketer, I’m very, very impressed with the inclusive, forward-thinking advertising work I see from P&G across many of their brands. All that is to say, I’m a BIGLY fan of P&G and prior to trying Dropps we were 100% on “Team Tide.”
But, I found this graphic from the Dropps ad sooooooo compelling:
Would I ever take a bath in Tide? That would be a resounding hell-to-the-no. And, I felt like using a big Tide pod in a small laundry load was so wasteful (and surely not good for the environment.)
So, I decided to take Dropps up on their offer of a free trial. I ordered a sample pack and was fully prepared to be disappointed. I’m all for finding greener alternatives, but I also like clean, fresh-smelling, soft, laundry.
But, I wasn’t dissapointed. In fact, I was delighted.
Here are just a few things that I really like about Dropps laundry detergent:
Bottom line: Laundry is far from my favorite pastime. That hasn’t changed. But, now that we are empty nesters, we do smaller loads of laundry more frequently. And while we do have sweaty gym clothes, we are no longer washing filthy football/soccer uniforms or anything that is super-duper grimy. For our needs, I feel better about using a more non-toxic product like Dropps.
This is not an ad. I paid for this product myself and have received no compensation for this post.